“We exist between the anxiety of the unknown future and the nostalgia of the familiar past,” Aida said. “We bear the burden of our duality.”
She is among the artists in “Afriques Capitales,” which is on view from March 29 to May 28 in Paris, before it travels to Lille, near the French border with Belgium. The show — a subset of the “100 percent Afriques” festival — is a sampler of the continent’s contemporary artists, from Akinbode Akinbiyi to Hassan Hajjaj to William Kentridge. The works are exhibited within the iron-and-glass cultural center in the Parc de la Villette — once the site of a slaughterhouse — and outside, in the park itself.
Aida was born in in Ethiopia in 1974, but her mother soon took them out of the country after the ouster of Emperor Haile Selassie. They moved often in search of a better place to live to provide a good education for Aida. At 18 years of age, Aida moved to the US to study film at Howard University and, later, worked at The Washington Post. She moved to Addis Ababa a decade ago – fulfilling a wish of her mother’s – and led the biennial Addis Foto Fest in 2010. She is currently the managing director at Developing and Educating Society Through Art for Africa, which fosters cultural partnerships.
“It took me a long time to understand that culture is soft power,” she said. “Looking at activities in my city, the same issues that we deal with here echo across the continent, and at times across the world.”
Her past has influenced her current artistic process. “Most of my studio work is based on the daily experiences that I have documented through my journalistic work,” she said.
The prevalence of decorative body painting in her images — stark whites, vibrant reds, azure blues, monochromes sometimes delicately dotted with black — are rooted in Ethiopian tradition and custom. Against a backdrop of globalization, this waning tradition is revived and celebrated as a form of a contemporary self-expression. Her models, which include local fashion designers and make-up artists, provide a canvas for what she wants to express, but remain open-minded participants in the process. “I am often drawn to not just the beauty but also the imperfections of this life,” she said.
Her choice of materials also has an important role in her work. Some of her photos are printed on archival rag paper. Within the frame, she features folds of beautiful fabric or woven baskets — like in her image “City Life” — integrating local craftsmanship into her visual palette. “In a sense, I have added certain codes,” she said, in order to “provoke the familiarity within a contemporary context for an Ethiopian audience, while for the foreign audience, it evokes curiosity.”